Russian SEO (Search Engine Optimization)

• You have a website in the Russian internet, but very few visitors…
• Your Russian website needs higher ranking figures in Yandex and Google…
• Your website needs audit and recommendations for better visibility in search engines…

We use up-to-date effective methods to improve your website visibility in the Russian search. Though SEO should be planned and implemented from the very first steps of a webiste planning and development (what we actually do when developing your Russian website), we can offer an audit with our recommendations and an action plan for an already functioning or a half-through project. We only practice white hat SEO techniques, as outlined by Google’s or Yandex guidelines.

Search engine optimisation and marketing:

• website audit, keyword research and SEO action plan for every page
• site usability, structure and further development advisory
• long-term SEO campaign with regular SERP monitoring and content-management to improve visibility
• complex digital marketing action plan for your business

Website audit and SEO action plan

Our approach focuses on understanding the client’s specific business needs. Before planning a SEO campaign it is essential to elicit the goals, target market and customers. We work together with you to answer the questions how your website can bring more clients, what shall be done to improve its search visibility, which measures are there to be taken and how much it all will cost. We draw a SEO campaign draft that has the full analysis of the existing website visibility and ranking problems, offers recommendations for improvements and keyword research results.

Semantic Analysis, Competitors Analisys and Keyword research

First we make a research on the popularity of your product or service over the Russian internet, examine the sites of your possible competitors and work out recommendation for the semantic image of the website. Then our SEO experts work out the keywords and phrases in Russian that most closely relate to your product or service. Keywords are the terms that users are most likely to enter into the search field. We use specific Russian online tools to reveal keyword popularity ratings in the target national search engine (Yandex).

Website technical optimization

Before SEO campaign is launched we need to analyze how your site is constructed from the inside and what file structure it has. How well the navigation and internal linking structure is thought out, how user friendly your website interface is and what can be improved as to its usability. Users and search engine spiders go by the website’s architecture to learn what your site is about. The more pages Yandex and Google bots they can reach, the bigger weight the website has for higher ranking. Planning a new site should start with SEO – it is only cost saving to optimize beforehand.

SEO is not a simple one-shot or one-time digital marketing program that you can just set-up, go and leave by itself. Your website does not hit the top of SERP overnight: it needs a well-planned SEO strategy. Solid gold results are achieved only through long-term SEO.

Regular SEO maintenance

For your websites we provide regular SEO maintenance – an ongoing and routine process of maintaining and increasing your rankings in search results by improving your website. It can include weekly, monthly, and quarterly tasks from updating content to fixing broken site links. Keyword research is a regular procedure because search engines regularly change their algorithms to improve their operation, so rankings are subject to frequent changes. We keep track of them to ensure good traffic results. Counters planted into your website pages allow you to have access to analytics (Google Analytics, Yandex Metrika) if you want to be in touch with your SEO campaign. Competitors analysis is part of the proper SEO strategy, so we analyse and determine which reasons contribute to your competitors’ better ranks for your chosen keyword set.

SEO Copywriting

As part of website marketing we create high-quality content that search engines will recognize as high quality, visitors will appreciate and other sites will trust enough to link to. SEO copywriter not just positions keywords within the body text, headers, titles, meta tags and other page elements. They write in a way that accurately reflects you brand or business concepts within the structure your SEO campaign demands.